In marketing, you always want to be ahead of the curve.
That is where the most opportunity is
- Email – Use to be 80 Percent open rates, now ~20%
- Adwords – 10 cent clicks, now it’s $1-$50 per click
- Facebook pages – Organic reach drops down to 2%
It’s a cycle.
Then the rest of the market joins in after seeing the success of the early adopters.
Increased activity forces change.
For advertising that means higher prices and for new channels that means increased competition or curation (Gmail Promotions folder, Facebook /Twitter algorithmic feeds) which leads to less exposure and conversions.
Where is the ATTENTION at NOW?
The answer is video.
Facebook, Instagram, and Youtube are all exploding with opportunity, both organically and with their advertising products.
In fact, in 12-24 months Facebook expects video to completely take over the platform.
Why You Should Invest In Video Marketing
- Show > Tell – People remember stories, the more visual the better
- Video Creates Trust – People want to know your “Why”
- Video Creates A Relationship With Your Audience – People want to do business with people
However, video doesn’t have to be viral to be effective.
People care about who you are, what you represent, and how you make your products.
How You Can Use Video To Build Your Brand
Video content can be used as a whole or splintered and used on other platforms
Here are 5 ways you can use video to attract more customers.
- Digital ads
- Social Media
- Digital Displays
Not only are videos seeing more engagement organically, video ads on Facebook, Instagram, and Youtube are hands down the most cost-effective way to advertise your brand.
Many advertisers are seeing video views as low as .01 cent.
Video content is crushing all other content types in terms of engagement for social media. Even shorter forms of video like cinemagraphs are also producing big results.
What are cinemagraphs?
Cinemagraphs are mostly still images with a dash of motion.
Here’s an example used by Netflix to promote their recent season of House of Cards.
These types of short videos are great for Instagram and Facebook because of the Autoplay feature of both of their feeds. Cinemagraphs have shown to increase ad recall as well as dramatically increase click through rates.
Why aren’t more brands doing video marketing?
- Video is expensive
- Video is hard
- Video is time-consuming
Let’s tackle these one at a time
Video is expensive
Video can have a high upfront cost, but distribution is less expensive and you can grow your audience MUCH faster by using paid media and then retarget with an offer later.
Video Is Hard
Making engaging high-quality videos is hard.
A lot of companies don’t have the talent or resources required in house.
It’s not something that can usually be learned in a week or even a few months.
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.
But even getting passed the technical side of things, coming up with video ideas is also hard
What should you make videos about?
Here are 3 examples of the types of video you could create
- Product page video (show off your tour experience)
- About video (tell your story)
- How to video (create something using your product)
Video Is Time Consuming
Also true, even short videos can have hours of work put into them even when you know what you’re doing.
Planning, shooting, editing, rendering are all very time-consuming processes
Fortunately, there’s a solution that allows you to create professional videos without having to buy gear, learn to edit, or any of the other skills that go into making a successful video….
We want to tell you story
We don’t make commercials, we tell stories and create content that will make your audience fall in love with your brand
Video consumption is dramatically increasing year over year and getting your video viewed has never been cheaper.
We’re still in the early stages of video marketing where you can get high engagement for pennies but it won’t be like that forever. This is the time to act.
Create your own narrative before the market creates it for you.
Are you ready to start using video to grow your brand?